Why should scientists make the effort to be engaged in Education and Outreach (E&O)? The rewards are numerous and
vary widely, depending on one's career stage. Being able to focus on how people learn adds a new asset to the
considerable knowledge of an experienced full professor. Graduate students gain new awareness working with
undergrads and educators. A young professor is already seeing the benefits of broader impacts on his career
and research. A COOL room team member sees (literally!) how ocean observing benefits society.
Working with an established program such as COSEE offers a larger impact than any one scientist can have on
their own. COSEE offers a model, a framework, and ongoing intellectual capital and support, providing engagement
in excellent programs that have significant impact and include follow-up and evaluation, with additional
opportunities for publication and presentations.